"We were somewhat conversant with the process of applying for undergraduate admissions after experiencing it with our elder daughter. However, that first exposure did not mean that we were by any means experts in the process! My wife and I knew that each child has their own unique personality and what was good for our elder child did not necessarily translate into the best situation for our younger one.
With this realization that a “cookie cutter” solution was not wise, when it was time for our younger daughter to apply to colleges, my wife and I approached Joan for advice...
Professor of Finance & Hans Julius Bär Endowed Chair, Lehigh University